B
Media Impressions
M
Social Impressions
$
M
Media Value
M
People Educated
Expertise
Services
Creative Strategy, Ideation + Execution
Cultural + Audience Insights
Editorial Services
Media Relations
Influencer Engagement
Influencer + Media Events
Social Media Strategy + Execution
DE&I Strategy
In the more than 35 years since Casey House — Canada’s first and only hospital for HIV+ people — opened its doors, treatment for HIV+ patients has evolved and therapies and medications have become increasingly effective. What hasn’t improved in that same time period: the treatment of HIV+ individuals due to hurtful, misguided stigma.
Since our work with Casey House began in 2017, we have made it a mission to smash this stigma with thought-provoking and buzzworthy integrated campaigns. Here is what we accomplished in our first five years working with Casey House (alongside our sister agencies Bensimon Byrne and OneMethod):
Year one - We tackled the misconception that HIV could be transmitted through food by launching June’s: the world’s first-ever HIV-positive eatery, where all 14 chefs were HIV+.
Year two - We blew up the stigma that HIV could be transmitted through touch by opening the Healing House, the world’s first spa staffed by HIV positive individuals.
Year three - We turned the camera on the portrayal of HIV+ characters – or lack thereof – in popular culture. In Losing Friends and The Toxic Office we re-shot episodes of two of the world’s most streamed shows, Friends and The Office, to feature beloved series characters as though they were living with HIV.
Year four - We focused on the horror of being haunted by the stigma of living with HIV. In the cinematic short film Others, we broke new barriers by casting an HIV+ actor to intentionally play an HIV+ lead protagonist.
Year five - We broke down the stigma that HIV+ people often encounter from the health care community by introducing a drug ad parody. Stigmavir was presented as the world's first drug to “cure” health care providers of their stigma – a real- life barrier to people living with HIV that often leads them to avoid health care entirely.
These campaigns have positioned Casey House as the leader of progressive HIV+ conversations, worldwide, and the largest global voice on eradicating stigma. We've generated media value of 30 million dollars; 1.6 billion impressions; educated 10 million people about stigma on social; secured 804 stories; and generated 14,300,000 social impressions.
Narrative is a division of TADIEM, a framework for forward thinking.
© NARRATIVE 2024.
B
Media Impressions
M
Social Impressions
$
M
Media Value
M
People Educated
Expertise
Services
Creative Strategy, Ideation + Execution
Cultural + Audience Insights
Editorial Services
Media Relations
Influencer Engagement
Influencer + Media Events
Social Media Strategy + Execution
DE&I Strategy
In the more than 35 years since Casey House — Canada’s first and only hospital for HIV+ people — opened its doors, treatment for HIV+ patients has evolved and therapies and medications have become increasingly effective. What hasn’t improved in that same time period: the treatment of HIV+ individuals due to hurtful, misguided stigma.
Since our work with Casey House began in 2017, we have made it a mission to smash this stigma with thought-provoking and buzzworthy integrated campaigns. Here is what we accomplished in our first five years working with Casey House (alongside our sister agencies Bensimon Byrne and OneMethod):
Year one - We tackled the misconception that HIV could be transmitted through food by launching June’s: the world’s first-ever HIV-positive eatery, where all 14 chefs were HIV+.
Year two - We blew up the stigma that HIV could be transmitted through touch by opening the Healing House, the world’s first spa staffed by HIV positive individuals.
Year three - We turned the camera on the portrayal of HIV+ characters – or lack thereof – in popular culture. In Losing Friends and The Toxic Office we re-shot episodes of two of the world’s most streamed shows, Friends and The Office, to feature beloved series characters as though they were living with HIV.
Year four - We focused on the horror of being haunted by the stigma of living with HIV. In the cinematic short film Others, we broke new barriers by casting an HIV+ actor to intentionally play an HIV+ lead protagonist.
Year five - We broke down the stigma that HIV+ people often encounter from the health care community by introducing a drug ad parody. Stigmavir was presented as the world's first drug to “cure” health care providers of their stigma – a real- life barrier to people living with HIV that often leads them to avoid health care entirely.
These campaigns have positioned Casey House as the leader of progressive HIV+ conversations, worldwide, and the largest global voice on eradicating stigma. We've generated media value of 30 million dollars; 1.6 billion impressions; educated 10 million people about stigma on social; secured 804 stories; and generated 14,300,000 social impressions.
Narrative is a division of TADIEM, a framework for forward thinking.
© NARRATIVE 2024.
B
Media Impressions
M
Social Impressions
$
M
Media Value
M
People Educated
Expertise
Services
Creative Strategy, Ideation + Execution
Cultural + Audience Insights
Editorial Services
Media Relations
Influencer Engagement
Influencer + Media Events
Social Media Strategy + Execution
DE&I Strategy
In the more than 35 years since Casey House — Canada’s first and only hospital for HIV+ people — opened its doors, treatment for HIV+ patients has evolved and therapies and medications have become increasingly effective. What hasn’t improved in that same time period: the treatment of HIV+ individuals due to hurtful, misguided stigma.
Since our work with Casey House began in 2017, we have made it a mission to smash this stigma with thought-provoking and buzzworthy integrated campaigns. Here is what we accomplished in our first five years working with Casey House (alongside our sister agencies Bensimon Byrne and OneMethod):
Year one - We tackled the misconception that HIV could be transmitted through food by launching June’s: the world’s first-ever HIV-positive eatery, where all 14 chefs were HIV+.
Year two - We blew up the stigma that HIV could be transmitted through touch by opening the Healing House, the world’s first spa staffed by HIV positive individuals.
Year three - We turned the camera on the portrayal of HIV+ characters – or lack thereof – in popular culture. In Losing Friends and The Toxic Office we re-shot episodes of two of the world’s most streamed shows, Friends and The Office, to feature beloved series characters as though they were living with HIV.
Year four - We focused on the horror of being haunted by the stigma of living with HIV. In the cinematic short film Others, we broke new barriers by casting an HIV+ actor to intentionally play an HIV+ lead protagonist.
Year five - We broke down the stigma that HIV+ people often encounter from the health care community by introducing a drug ad parody. Stigmavir was presented as the world's first drug to “cure” health care providers of their stigma – a real- life barrier to people living with HIV that often leads them to avoid health care entirely.
These campaigns have positioned Casey House as the leader of progressive HIV+ conversations, worldwide, and the largest global voice on eradicating stigma. We've generated media value of 30 million dollars; 1.6 billion impressions; educated 10 million people about stigma on social; secured 804 stories; and generated 14,300,000 social impressions.
Related
Narrative is a division of TADIEM, a framework for forward thinking.
© NARRATIVE 2024.