Audi

Feel the Art of Audi

To demonstrate the emotional response that people have to Audi’s new Q8 e-tron, we created an event that turned human feeling into AI art.

0

+

attendees

0

hrs

to set up

Expertise

Services

Creative Strategy, Ideation + Execution

Cultural + Audience Insights

Production + Logistics

Vendor Sourcing + Management

Audi brings art and innovation to the forefront of the driving experience. In order to shift the typical electric vehicle narrative around battery range and price to a place more connected to emotion, we created an event that focused on feeling. 

To launch the fully electric Audi Q8 e-tron, we created an experience with our sister agency BensimonByrne who packed the Royal Ontario Museum with trailblazing creatives. Our goal was to demonstrate for attendees the combination of a high level of performance, luxury, and emotional response. 

We stopped all attendees in their tracks with an AI installation that turned supermodel, Coco Rocha’s, visceral reactions of awe, exhilaration and serenity to the car into stunning AI masterpieces.

Narrative is a division of TADIEM, a framework for forward thinking.

© NARRATIVE 2024.

Audi

Feel the Art of Audi

To demonstrate the emotional response that people have to Audi’s new Q8 e-tron, we created an event that turned human feeling into AI art.

0

+

attendees

0

hrs

to set up

Expertise

Services

Creative Strategy, Ideation + Execution

Cultural + Audience Insights

Production + Logistics

Vendor Sourcing + Management

Audi brings art and innovation to the forefront of the driving experience. In order to shift the typical electric vehicle narrative around battery range and price to a place more connected to emotion, we created an event that focused on feeling. 

To launch the fully electric Audi Q8 e-tron, we created an experience with our sister agency BensimonByrne who packed the Royal Ontario Museum with trailblazing creatives. Our goal was to demonstrate for attendees the combination of a high level of performance, luxury, and emotional response. 

We stopped all attendees in their tracks with an AI installation that turned supermodel, Coco Rocha’s, visceral reactions of awe, exhilaration and serenity to the car into stunning AI masterpieces.

Narrative is a division of TADIEM, a framework for forward thinking.

© NARRATIVE 2024.

Audi

Feel the Art of Audi

To demonstrate the emotional response that people have to Audi’s new Q8 e-tron, we created an event that turned human feeling into AI art.

0

+

attendees

0

hrs

to set up

Expertise

Services

Creative Strategy, Ideation + Execution

Cultural + Audience Insights

Production + Logistics

Vendor Sourcing + Management

Audi brings art and innovation to the forefront of the driving experience. In order to shift the typical electric vehicle narrative around battery range and price to a place more connected to emotion, we created an event that focused on feeling. 

To launch the fully electric Audi Q8 e-tron, we created an experience with our sister agency BensimonByrne who packed the Royal Ontario Museum with trailblazing creatives. Our goal was to demonstrate for attendees the combination of a high level of performance, luxury, and emotional response. 

We stopped all attendees in their tracks with an AI installation that turned supermodel, Coco Rocha’s, visceral reactions of awe, exhilaration and serenity to the car into stunning AI masterpieces.

Narrative is a division of TADIEM, a framework for forward thinking.

© NARRATIVE 2024.