Starbucks

Starbucks at Home - Bean n’ Brew

Expertise

When Starbucks launched its Premium Select Collection to grocery stores, they wanted to make this whole-bean coffee the first choice for at-home brewing. To drive awareness we created the Bean n’ Brew, a 3-day immersive and educational pop-up in a Toronto home where guests from the target Millennial demographic could sample flavours and experience the new offering through their five senses.

Narrative is a division of TADIEM, a framework for forward thinking.

© NARRATIVE 2024.

Starbucks

Starbucks at Home - Bean n’ Brew

Expertise

When Starbucks launched its Premium Select Collection to grocery stores, they wanted to make this whole-bean coffee the first choice for at-home brewing. To drive awareness we created the Bean n’ Brew, a 3-day immersive and educational pop-up in a Toronto home where guests from the target Millennial demographic could sample flavours and experience the new offering through their five senses.

Narrative is a division of TADIEM, a framework for forward thinking.

© NARRATIVE 2024.

Starbucks

Starbucks at Home - Bean n’ Brew

Expertise

When Starbucks launched its Premium Select Collection to grocery stores, they wanted to make this whole-bean coffee the first choice for at-home brewing. To drive awareness we created the Bean n’ Brew, a 3-day immersive and educational pop-up in a Toronto home where guests from the target Millennial demographic could sample flavours and experience the new offering through their five senses.

Narrative is a division of TADIEM, a framework for forward thinking.

© NARRATIVE 2024.