Pharmacies are more than dispensaries and pharmacists are more than pill counters. When Rexall launched its first pharmacy-led clinics (PLCs), it needed to differentiate them from other pharmacy clinics in Canada. Which we helped Rexall do, by leaning into its role as a provider of care — not just convenience. From inclusive in-store communications to pharmacist recruitment, strategic influencer partnerships and executive thought leadership, we’ve helped Rexall take a holistic approach to telling its story: that Rexall pharmacists have a critical role to play in caring for Canada's health, one person at a time.