In-Person Engagements
K
Visitors to the New Store
M
Earned Social & Media Impressions
Expertise
Services
Creative Strategy, Ideation + Execution
Cultural + Audience Insights
Editorial Services
Media Relations
Influencer Engagement
To celebrate the new Nike flagship store at Toronto Eaton Centre, we didn’t just cut a ribbon. We took over. For three days, North America’s busiest mall became the Nike Play Grounds.
Led by a local drumline and dance crew, we brought out sports icons like Auston Matthews, Christine Sinclair, Max Domi, and Bridget Carleton to challenge the next generation of athletes. From soccer skills and basketball drills to high-speed sprints, we turned shoppers into competitors.
The result: Non-stop lineups, a re-energized youth community, record-breaking store traffic, and a reminder that if you have a body, you’re an athlete.
Narrative is a division of TADIEM, a framework for forward thinking.
© NARRATIVE 2025.
In-Person Engagements
K
Visitors to the New Store
M
Earned Social & Media Impressions
Expertise
Services
Creative Strategy, Ideation + Execution
Cultural + Audience Insights
Editorial Services
Media Relations
Influencer Engagement
To celebrate the new Nike flagship store at Toronto Eaton Centre, we didn’t just cut a ribbon. We took over. For three days, North America’s busiest mall became the Nike Play Grounds.
Led by a local drumline and dance crew, we brought out sports icons like Auston Matthews, Christine Sinclair, Max Domi, and Bridget Carleton to challenge the next generation of athletes. From soccer skills and basketball drills to high-speed sprints, we turned shoppers into competitors.
The result: Non-stop lineups, a re-energized youth community, record-breaking store traffic, and a reminder that if you have a body, you’re an athlete.
Narrative is a division of TADIEM, a framework for forward thinking.
© NARRATIVE 2025.
In-Person Engagements
K
Visitors to the New Store
M
Earned Social & Media Impressions
Expertise
Services
Creative Strategy, Ideation + Execution
Cultural + Audience Insights
Editorial Services
Media Relations
Influencer Engagement
To celebrate the new Nike flagship store at Toronto Eaton Centre, we didn’t just cut a ribbon. We took over. For three days, North America’s busiest mall became the Nike Play Grounds.
Led by a local drumline and dance crew, we brought out sports icons like Auston Matthews, Christine Sinclair, Max Domi, and Bridget Carleton to challenge the next generation of athletes. From soccer skills and basketball drills to high-speed sprints, we turned shoppers into competitors.
The result: Non-stop lineups, a re-energized youth community, record-breaking store traffic, and a reminder that if you have a body, you’re an athlete.
Narrative is a division of TADIEM, a framework for forward thinking.
© NARRATIVE 2025.